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As a branding guy, I'm just horrified that they landed the name so close to Horizon Zero Dawn, a game built around the premise that a tech company destroyed humanity.

Additionally, I have some follow-up questions - if the actual act of being in an office is by and large performative (for some industries), what efficiencies would this type of tech bring? Or is it all just digital cosplay to benefit the idle-hands management class?

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If this gamifies the office, I think it might end up like the time when "The Sims" decided to be multiplayer. It ended up proving Hell is Other People. (Or, people might give in to their skeeviest intentions and try to WooHoo the colleagues they have no shot at in real life.)

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I appreciate that this is slightly off-topic, but this gloriously conflicted reaction to FB's move into VR office life prompted another worry.

We are already (as a society) divided, polarised etc. It may be old fashioned to harp on about class, in the age of identity politics, but what this tech seems to risk is more class division. By which I mean the rift in conditions between the knowledge working class and everyone else who must be physically present to do a job.

Also, I really want to experience a VR office so that I can leave it instantly, instead of joining the huddled masses going home 🤷🏻‍♂️

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